We see a new generation of donors who choose urgency over loyalty. How do you remain relevant and appealing in this world as an NGO? We help Médecins Sans Frontières to act as “human brand,” and to communicate with its audience as a human being.

With the Nobel Peace Prize, almost half a million donors and more than 7000 employees, MSF is one of the world’s leading aid organizations. We are committed to designing a new corporate identity. It began with the refurbishment of the donor magazine, which led to a broader rebranding.

Médecins Sans Frontières is about their people and the actions of their people. We therefore choose images that engage the viewer. The viewer does not stay at a distance, but becomes part of the situation shown by the image. For the design, it means that the content is more important than the logo. Therefore, we try to capture the logo ín the actual photo as much as possible, rather than sticking the logo on it.